Musclepalooza, presented by Hemmings Motor News, is an annual celebration of vintage and modern muscle cars. Events such as multi-car drag racing, burnout competitions, and professionally judged car shows make Musclepalooza a high-octane event geared towards muscle car enthusiasts, fans, and admirers. 

Hemmings needed a complete rebranding of previous Musclepalooza logos and wordmarks to coincide with their company-wide visual rebrand in September 2023. The new Musclepalooza branding needed a more modern, performance-charged feel while appealing to the street racing and DIY-modified  undercurrent that defined early muscle car culture. Design aspects such as gritty vintage textures, subtle car-inspired silhouettes in logos, and visual nods to early street racing culture complete the final logos.