Alice Loayza is a photographer based in Lockhart, Texas. Specializing in portraiture, wedding, maternity, and lifestyle photography with a Texan twist, Alice required branding that incorporated the dusty western and Americana influences she draws from while showcasing her modern subject matter in a way that gives a vintage feel. 

For Alice’s branding suite, I drew on the western influences she loves to create a word mark inspired by old ranch signs, a sunset-soaked color palette, and secondary logos that incorporate classic western iconography. Patterns and textures are defined by these elements as well Alice’s photos themselves.